Marketing Research deals with the ways to make a survey so that one can understand the market in a better way. When we talk in terms of understanding the market in a better way we try to make an analysis not only about the market but also the customers in the market. It actually deals with all the marketing processes through which we can connect the producers and the consumers. One needs to measure the challenges associated with the marketing products and services in a great depth as the latest trend of marketing actually pays attention to the customer only. The main goal of marketing these days is the customer satisfaction. To achieve this goal one needs to make a thorough marketing research.

Importance of Marketing Research in Academic Curriculum

As we are trying to mould our curriculum as per the industry needs so that more number of students get jobs we need to understand the importance of this subject as a part of the curriculum. The domain of marketing research is growing really fast these days and is becoming popular among students as it is providing them very good salaries if they choose it to be as their career option. If the students are made to learn and present the latest scenarios in this domain, it really helps them to apply the concepts practically in the firms when they start their career. One cannot survive in industry without gaining the insights about this domain so it’s better to make them learn at an early stage.

Why students seek advice in Marketing Research

The area of Marketing Research is although growing but has not evolved to a very great level. So the students at times face a lot of difficulty while solving their problems and case studies as they do not get the relevant timely help from the sources available. They find many difficult topics in marketing research which confuse them a lot and they are not even able to differentiate properly between market and marketing research.

Difficulties encountered in Marketing Research

Difficulties come along the way of the students when they face the problems related to some of the difficult concepts of Marketing Research. To name few of them: Data to decisions, Regression, Conjoint analysis, Perpetual maps, brand perception research, factor analysis etc.

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