Hill-Rom was transforming from its traditional lines of business to a company that was leveraging data to ensure patient safety and satisfaction.

1-How does the HILL-TOM transformation journey change the way the company is operating?( explain how they change from 1929 to 2017 and why they need to do the change )

2-"We just can't afford to get rid of the old and we cannot just jump 100% into the new. How we keep that balance is challenging." Reflect on this quote using course's readings already discussed in class.

( Building Scalable Business Models)"How an organization interacts with its environment to define a unique strategy, attract the resources and build the capabilities required to execute the strategy, and create value for all stakeholders"In a product business model, firms create value by developing differentiated products for specific customer needs, and they capture value by charging money for those items.

In a platform business model, firms create value primarily by connecting users and third parties, and they capture value by charging fees for access to the platform." "Platform models bring a shift in emphasis - from meeting specific customer needs to encouraging mass-market adoption in order to maximize the number of interactions (the network effects of connecting many users and third parties)."

3-If you had the chance to interview Sue-Jean Lin, Chief Information Officer, what would you want to know?