I have long thought Subway made a MONSTER mistake in their "$5 footlong" campaign, that showed the whole country that they could sell footlong subs for just $5.
I think this decreased the value of their brand, and made their sandwiches more of a commodity, than a premium product. Take a look at Kevin's analysis.
Next, considering and applying what we have learned this week - imagine you are a consultant brought in by the Subway company's executive leadership to give them advice about their pricing nationwide. What do you tell them? What are they doing wrong, or right?
What risks are they running? Write up about a page about your advice, why you give it, and how that is grounded in the demand estimation that we learned about this week
Attachment:- Assignment.rar