Question: Ready, Set, Strive : Gen Z Is Coming

By Janet Adamy | Sep 07, 2018

TOPICS: Consumer Behavior, External Marketing Environment, Targeting

SUMMARY: About 17 million members of Generation Z are now adults and starting to enter the U.S. workforce, and employers haven't seen a generation like this since the Great Depression.

CLASSROOM APPLICATION: I love to use articles that don't directly discuss marketing but which have tremendous marketing applications. Identify the marketing implications that can be drawn from this article for companies who want to reach Generation Z. Present a list of 5-10 recommendations to companies who are trying to develop products and services specifically for Gen Z.

1. (Introductory) Who is in Gen Z and how large is this demographic?

2. (Advanced) List and briefly describe at least four generalizations or qualities of Gen Z.

3. (Advanced) What's an example of a company that most likely is trying to target Gen Z? What is one specific recommendation you would make to that company based on what you learned from this article?

4. (Advanced) Do you agree with the generalizations that are described in the article? Explain.

5. (Advanced) What marketing research strategies or methods would you recommend to help companies better understand Gen Z?